Kristiana Nikolaeva Cheshmedzhieva – PhD Student, Department of Marketing

Authors

  • Kristiana Nikolaeva Cheshmedzhieva D.A.Tsenov Academy of Economics Svishtov Author

DOI:

https://doi.org/10.53606/evfu.23.837-845

Keywords:

YouTube, digital marketing, school branding, positioning, digital communication

Abstract

This article explores the role of YouTube as a tool for digital marketing in education and presents empirical data collected from a Bulgarian school with active video channels. The aim is to identify successful positioning practices and audience engagement strategies through video content.

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Published

2025-05-29

Issue

No. 23 (2025)

Section

Articles

Categories

License

Copyright (c) 2025 E-Journal VFU

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Cheshmedzhieva, K. (2025). Kristiana Nikolaeva Cheshmedzhieva – PhD Student, Department of Marketing. E-Journal VFU, 23, 837-845. https://doi.org/10.53606/evfu.23.837-845