THE ROLE OF THE SHARING ECONOMY IN STIMULATING INNOVATION AND ENTREPRENEURSHIP

Abstract

This article examines the impact of sharing economy platforms on traditional business frameworks. The sharing economy is an economic model in which resources are shared and used more efficiently through collaboration between individuals. It affects entrepreneurship in several key ways. One of these is lowering entry barriers to sales markets and reaching customers faster. Sharing platforms allow individuals and small businesses to access markets more easily without requiring large upfront investments. Companies can develop mobile applications or web platforms that connect suppliers with customers. The growth of service and product providers in the sharing economy can increase competition and innovation. The aim of this article is to show how the sharing economy stimulates entrepreneurial opportunities.