THE IMPACT OF ARTIFICIAL INTELLIGENCE ON E-COMMERCE

Abstract

Artificial intelligence (AI) is revolutionizing the e-commerce
industry by altering the way businesses operate and how consumers interact with
online platforms. This article examines the major impacts of AI on e-commerce with
an emphasis on crucial subjects including supply chain optimization, customer
service, productivity enhancement, and implementation challenges. By leveraging
AI technologies, e-commerce companies can leverage chatbots to enhance customer
service, offer tailored recommendations, and streamline inventory management.
This article examines case studies of well-known e-commerce giants that have
successfully integrated artificial intelligence (AI) into their operations to increase
output and customer satisfaction. Additionally, discussed are the moral dilemmas
and potential implementation challenges associated with AI, such as algorithmic
prejudice and data privacy.