KHOUZAM, Reem. UNLOCKING THE POTENTIAL OF INTEGRATED MULTICHANNELSERVICES FOR IMPROVED CUSTOMER REACH IN THE LEBANESEHOSPITALITY INDUSTRY. E-Journal VFU, [S. l.], n. 21, p. 73–84, 2024. DOI: 10.53606/evfu.21.73-84. Disponível em: https://ejournal.vfu.bg/index.php/vfu/article/view/85. Acesso em: 6 jul. 2025.